Asian Paints Ace & Tractor Sparc Emulsion: Budget wala paint

Asian Paints, a decor brand, partnered with the lead protagonists of the TV show Wagle Ki Duniya, to show consumers that it provides the luxury of an emulsion paint at an affordable price.

The marketing objective

India's heart resides in its villages. But in these villages, decor is still considered as a luxury. The people here still use Chuna and Distemper as a cost effective alternative to have a beautiful home. To address this concern Asian Paints launched its affordable variant of Emulsion Paint - Ace & Tractor Sparc. The goal was to establish that Asian Paints provides the luxury of an emulsion paint at an affordable price hence establishing #BudgetWalaPaint as the proposition.

The Target Audience

With its offering ACE & Tractor emulsion, Asian Paints wanted to target the consumers residing in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands