Driving Brand Opinion for Nissan GB with the British Olympic Association and the British Paralympic Association
Campaign Details
Brand: NissanBrand Owner: Nissan Motor (GB) LimitedLead Agency: Fuse Sport + EntertainmentContributing agencies: MG OMD; TBWA; Red BeeCountry: United KingdomIndustry: Automakers marquesChannels used: Content marketing, Events experiential, online video, social media, Sponsorship - event, property, TelevisionBudget: 3 - 5 million
Executive Summary
Nissan, one of the UK's largest car manufacturers, partnered with Team GB and ParalympicsGB in 2013, after research identified the properties as the...