Specsavers: Boosting sales for Specsavers with next-level data innovation in search

Specsavers, the UK optician, solved a problem with store overcrowding by designing a new capacity management tool that cut costs and drove incremental revenue.

The mission was simple: ensuring the best-in-class service provided by Specsavers started from the customer's first interaction, by helping them find the most suitable store appointment according to their availability and location.

Strategy

Too much demand leads to increased waiting times, negatively impacting customer experience; too little means wasted resources and missed income.

The optician needed to redevelop its capacity management tool to improve the accuracy of its geolocation delivery.

To increase store appointment numbers, the agency needed to move beyond the constraints of existing architecture. Combining data previously only available in-store with location targeting and known heuristics around scarcity...

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