Campaign details
Brand: SennheiserAdvertiser: SennheiserAgency: MullenLowe OpenCountry: UK
Campaign Overview
A vision of great sound
Sennheiser believed its edge is offering sublime sound experiences. But how could the brand prove it?
Strategy
Consumers can watch two TVs side by side and immediately see a difference in quality. Judging sound is not like that. Moreover, retail demo experiences are generally poor.
Premium sound quality comprises three crucial elements:
- richness – hearing the whole frequency range;
- clarity – hearing the subtle detail; and
- soundstage – feeling you're in the front row of the concert hall....