Campaign details
Brand: Médecins Sans Frontières UKAdvertiser: Médecins Sans Frontières UKAgency: CraftedCountry: UK
Campaign Overview
Turning donations into action
Médecins Sans Frontières (MSF) is providing urgently needed medical care and support in more than 70 countries to counter the coronavirus. The charity needed to capture the public's attention when donations were harder to come by during the pandemic.
Strategy
The Médecins Sans Frontières/Doctors Without Borders COVID-19 appeal targeted 13 core locations across the UK, based on location-based performance from the Christmas 2019 appeal. Each location contained 23 audience groups based on in-market or...