EE: Glastonbury festival app 2022

The official app for the UK’s Glastonbury Festival was redeveloped for the 2022 event, resulting in a highly rated customer-friendly experience that delivered useful data to festival organisers.

Glastonbury Festival returned after a three-year wait and two lockdowns. The UK really needed to party. The brief was to create an app that thousands of people could count on - to help them experience their best event ever.

Strategy

As official technology partner of the festival, Digitas UK's strategy was to build the app to be a festival essential that could be relied on to enhance the visitor experience. It was built on three pillars.

First, putting the experience front and centre. Glastonbury is big and complicated. The app needed to help users plan and navigate their own way...

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