UpCircle: Branding

UpCircle, a UK-based beauty company, initiated a total rebrand based on its use of recycled products, achieving significant results across turnover, market share, conversion rates, and profitability.

Executive Summary

"They helped us to find exactly the right look, feel and tone for our brand, giving us a solid platform on which to build future success. More than this, they made it look easy. Their support in transforming the brand from Optiat to UpCircle has contributed to turnover increases of 2400% since the relaunch"

William Brightman, co-founder, UpCircle.

Outline of the Project

Optiat was the first sustainable skincare brand to plug into the circular economy and use ingredients in their products that would otherwise go to landfill. After a successful crowdfunding process, they were ready to build their...

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