Circulo Verde: Nostalgia
Campaign details
Brand owner: Ortigas & CompanyAgency: J Romero Advertising, PhilippinesBrand: NostalgiaCountry: PhilippinesChannels used: Magazines - consumer, Newspapers, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, TelevisionMedia budget: Up to 500k
Executive summary
Playing out in the open had become an elusive experience to the residents of Manila, the capital of the Philippines. Space to play, parks to enjoy and fields to run around had become a rarity. Bringing back the space to encourage outdoor recreation in the city is what Circulo Verde aimed to...