Chiquita and Universal Pictures: Minions love bananas 2015
Campaign details
Brand: Chiquita and Universal PicturesAgency: FunMobilityCategory: Cross Media/Cross Mobile Integration Region: NA
Objective
With the Minions feature film set on a course for global domination of the box office this summer, produce giant Chiquita needed a new and innovative way to capitalize on their partnership with Universal Pictures leading up to the release of the film. It wasn't enough to simply equate the banana-loving Minions with the Chiquita brand, this campaign needed to redefine Chiquita's relationship with its mobile audience, capturing new leads...