Chinese mobile preference
Jan Van den BerghHolaba
Recommendation scores gathered online for mobile brands in China reflect the market's high volatility.
The rise of Chinese consumerism can be seen across many sectors. One of the fastest-changing sectors is the mobile handset market, where several brands - both international and domestic - battle it out to win the hearts and minds of the Chinese consumer.
Online research carried out by Holaba, based on the Net Promoter Score, looks at some of the major drivers in this sector, as well as how different demographic groups and regions respond to brands.
When...