Campaign details
Title:Draw KetchupBrand: HeinzProduct: CondimentsIdea: RETHINK, TorontoCountry: Canada
Objectives
Our objective was to re-ignite an emotional connection with Heinz by engaging consumers with a culturally relevant brand experience that would prove the iconic status of Heinz. We needed to strengthen loyalty by driving brand preference and re-establish our leadership position by gaining market share. We’d need to stay top of mind by instigating conversation and reinforcing our iconic status as the #1 Ketchup.
Summary of the work
Heinz Ketchup is known the world over. But the brand was in danger...