Migros Hemen: Minimum order value

Migros Hemen, a grocery delivery app of Migros, increased order frequency, new customers and overall orders in Turkey by championing its low minimum order value.

Where Were We?

Migros Hemen is the groceries delivery app of Migros that brings the consumer's needs to the door within minutes and was launched in 2020. The recognition we gained during launch made Hemen a strong player in the instant groceries delivery category and an important channel for Migros.

This category had an unexpected growth with the fast increase in online shopping during the pandemic. The category became a crowded competition arena with Getir, which entered the market early and achieved widespread recognition through its strong communication campaigns; YemekSepeti, which expanded into the category with Banabi to take a...

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