#CNCOGO: CNCO Debut Album Marketing Strategy
Campaign details
Brand: CNCOBrand owner: SonyLead agency: Strange Thoughts Contributing agency: LandmrkCountry: USA, Spain and Latin AmericaIndustries: Music & theatreChannels used: Mobile & apps, Social media, Word of mouth, Websites & microsites, advocacyBudget: Up to 500k
Executive summary
CNCO are a Latin American boyband that released their debut album, Primera Cita, in August 2016.
Landmrk worked with CNCO to create a campaign that allowed fans to use geo-location technology to unlock new...