#CNCOGO: CNCO Debut Album Marketing Strategy

This case study describes how Latin American boyband CNCO used geo-location technology for a mobile campaign in Latin America, Spain and the US, to build excitement and social media buzz around the release of its debut album.

#CNCOGO: CNCO Debut Album Marketing Strategy

Tom Nield, Paul King and Rob Hampson

Campaign details

Brand: CNCOBrand owner: SonyLead agency: Strange Thoughts Contributing agency: LandmrkCountry: USA, Spain and Latin AmericaIndustries: Music & theatreChannels used: Mobile & apps, Social media, Word of mouth, Websites & microsites, advocacyBudget: Up to 500k

Executive summary

CNCO are a Latin American boyband that released their debut album, Primera Cita, in August 2016.

Landmrk worked with CNCO to create a campaign that allowed fans to use geo-location technology to unlock new...

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