Agency: Jotacom

Objectives

Buscape is the largest website to compare prices of products and services in Latam. The target audience was all consumers, all genders, 18+, connected to the internet. In Brazil, the second semester brings together the biggest promotional dates: Father's Day, Children's Day, BlackFriday and Christmas. In the first semester, only Mother's Day. With only this date in the first half, sales are traditionally lower in this period. In order to bring about a new momentum in sales, we've launched Consumer's Day Brazil in 2014, based on Consumer's day created by the UN in 1962. The goal of the 2017 campaign was to boost sales on the date, turning it into the BlackFriday of the first half, and reinforcing the buying experience provided by Buscape, which has everything from the best retail products, at the best price, to the possibility purchase of a complete trip, through the recently launched Buscape Travels.

Strategy