Building brand trust in Asia during an economic slowdown
Josh GallagherHavas Asia Pacific
In recent months, the state of the Chinese economy has been a subject of constant speculation, as the country's downturn begins to hit brands across the region.
The ripple effect of China's slowdown across major markets has raised some concern for brands. Consumer sentiment is plunging in many Asian countries, and data indicates that shoppers in many markets are spending less on 'non-essential' items as purse strings tighten.
A focus on maintaining brand trust and the growing sector of e-commerce are two ways for brands to...