Books that influenced me

Jed Hallam

This article reveals the books that influenced Jed Hallam, chief strategy officer at Initiative.

Jed is responsible for the agency's product and tools. He oversees the strategy and insights team and works with clients to help them take the initiative in culture. He's worked with a diverse range of brands, from O2 and TK Maxx to Chanel and Jaguar Land Rover. He is obsessed with culture, writes a weekly music newsletter, and lives by the sea.

1. The Black Swan

By Nassim Nicholas Taleb Published by Penguin, 2008

This is a book on probability, market economics and fragility, and the disastrous effects of empirical evidence in investment logic. I read The...

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