Books that influenced me

Paul Kennedy

This short article lists the books that influenced Paul Kennedy, data strategy director at Amaze One.

Books that influenced me

Paul KennedyAmaze One

At Amaze One, Paul is an advocate of the unique role of customer data in creating sustainable competitive advantage for brands. He brings with him a wealth of marketing experience across many sectors from nine years with Callcredit Information Group. Prior to that, he was relationship director at ClarityBlue and Experian Integrated Marketing.

1. The intention economy: When customers take charge

By Doc Searls

Published by Harvard Business Review Press, 2012

This book is about the tension between consumers and marketers. It spells out the new landscape of customers controlling their data...

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