Design consultancy: Brown&co The Brand Collective Advertiser: Anadolu EFES
The old Bomonti Original can
Executive Summary
Bomonti is the oldest beer brand in Turkey, with a heritage dating back to 1890. A revival from near obscurity in 2010 saw brand sales of all variants in the range increase modestly and steadily over the following years, but then some variants started to decline. Most notable was the drop in performance of Bomonti Original -its core variant - particularly when sold in cans. So poor were can sales, in fact, that in late 2015, they were dropped entirely from...