The brand growth formula – how marketers benefit from harmonising brand and performance marketing

Konstanze Fichtner and Harry Davison

Brand building advertising is shifting to digital media – recent research from Meta and its partners reveals how marketers can be effective with their brand building campaigns in digital media.

This article is part of a series on Marketing in the Era of Digital Commerce. Read the other articles in this series:

Mastering social media growth: strategies for short- and long-term successMarketing as a growth organisation: unlocking sustained growth through marketing science

This article is part of a Spotlight series on drivers of brand growth. Read more

Can you build a brand on digital?

Over the past decade this question has divided the industry. With 72%1 of time and 67%2of budget spent with digital channels globally, whether you can build a...

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