Mastering social media growth – strategies for short- and long-term success

Konstanze Fichtner and Harry Davison

Research showed that social media is effective in driving long-term growth for brands – to unlock the potential of social media for building brands it is vital marketers choose the right set up.

This article is part of a series on Marketing in the Era of Digital Commerce. Read the other articles in this series:

The brand growth formula: how marketers benefit from harmonising brand and performance marketingMarketing as a growth organisation: unlocking sustained growth through marketing science

This article is part of a Spotlight series on drivers of brand growth. Read more

How to drive long-term growth in digital media

Recent studies show that social media and other digital media channels can be as effective in driving long-term goals as traditional media, delivering significant ROI in the...

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