How to stop wasting money on "efficient" digital advertising

Ipsos

Even 27 years after digital advertising first appeared in 1994, there remains a lot of confusion about what makes these ads successful, yet the importance of getting it right continues to grow.
  • Digital ad efficiency and effectiveness need to be disentangled from each other.
  • It’s important to take format into account when designing video creative.
  • Distinctive branding assets are key, and humour is an under-used tool in advertising.
  • Brands should focus on just a few scenes with strong brand cues and reinforce their message across multiple channels....

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Insights Team
Bray Leino

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