Marketing in the COVID-19 recession
This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more .
Jump to:Focus on the core | Sharpen brand positioning | Cut costs not corners | Deliver meaningful value | Boost physical availability | Every bit of the brand must sell | Have courage to cut through | Share the pain
No two recessions are the same. The 2008 recession was a financial and demand...