Amway stretches research dollars by digging into past studies
In an age of "agile", fast-paced research, Randy Locke – Amway's Global Market Research Director – did something unconventional: He slowed the process down.
"One of my favorite quotes is from a book called If Only We Knew What We Know," Locke said at the 2016 New Face of Consumer Insights conference held by the Institute for International Research (IIR) in Marina del Rey, Calif. "'Only those organizations that methodically, passionately, and proactively transfer what they know, and use it to shape their product development edge and get...