Airbnb: Stay with El Chavo Del 8

Airbnb, an online local lodging company, successfully carried its 'night@' global campaign to Mexico, by offering users the possibility of sleeping at a local childhood TV star's home, thus increasing brand affinity as well.

Campaign details

Advertiser: AirBnBBrand: AirBnBAgency: JeffreyGroupCountry: Mexico

Mexico

As an innovator and pioneer in the sharing economy, Airbnb has always been more than a company that provides lodging services, it provides the opportunity to always feel at home, and to stay in places that would otherwise be inaccessible. In this way Airbnb embodies the true meaning of "sharing."

In different countries, Airbnb has created experiences using the concept of a "night @," enabling people to spend a night in a place that seems impossible. In Mexico, we decided to go further and not...

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