Airbnb: Never A Stranger
Campaign details
Brand: AirbnbBrand Owner: AirbnbLead agency: StarcomContributing agencies: TBWA Chiat\Day LACountry: Multiple RegionsIndustry: HotelsChannels used: Cinema, Content marketing, Online display, Online video, Search, Social media, Television, Websites & micrositesBudget: Over 20 million
Executive summary
Airbnb ended 2014 as the world's largest accommodations provider, but with many still wary of the service, it was among the least-known. Our job was to broker a 10% hike in global brand awareness, while inspiring openness to an idea that many dismiss as...