A journey to artificial intelligence: Using AI for customer insights in Latin American countries

This article explores the use of artificial intelligence in Latin American countries, including Mexico, Argentina and Peru, and suggests that accurate AI-based social listening and analytics can work in any language/country and for any topic.

Introduction

In the past few years, it has become evident that social listening and analytics are now a fundamental part of market research and customer insights. The main skills and disciplines that are required to analyse big data are those that involve the use of Artificial Intelligence (AI).. Surveys alone are no longer adequate, nor fully representative, of how consumers perceive brands and products unless they are shorter, faster, and integrated with other sources of data such as social listening.Without the use of AI, the only way to determine what is being said about brands online is to...

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