A Tale For King And Country: How customers' stories changed the Dutch Tax and Customs Administration and even reached the Dutch King
Introduction: From reach insights to a best seller
The dream of every market researcher: not only are people interested in your story, but they talk about it with each other, inspire others with the story and it is even discussed in board rooms. In short, your insights are the talk of the town! That's exactly what the researchers from the Tax Office in cooperation with Blauw Research accomplished at the...