Future of payments
This article is part of a series of articles on the future of payments. Read more.
Need to know
- Digital-first businesses know their customers by virtue of just being online. The data customers generate and share when shopping online enables e-commerce operators to bypass traditional loyalty mechanics altogether.
- The imperative to go digital is currently most overlooked in physical stores. The digital capability to engage customers in a way that can foster loyalty significantly lags the opportunity. This is particularly important when linking a retailer’s view of a customer that shops online when they come...