Strategies to mindfully engage with the Hispanic community

Chuck Kapelke

Discusses the necessary actions marketers should take to effectively reach and engage with Hispanic communities.

The start of National Hispanic Heritage Month in mid-September is a reminder that many marketers need to do a better job connecting with the growing Hispanic market in the United States. Hispanics and Latinos represent nearly 19% of the total U.S. population, based on the 2020 U.S. census, while the buying power of Hispanic consumers is projected to grow by 33% between 2020 and 2025, outpacing the 24% growth forecast for the total U.S. population, according to a recent report from My Code. Yet the research – an online survey of 690 Hispanic U.S....

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