McDonald’s: The drive thru school

McDonald’s, a fast-food brand, increased brand love among Gen Z in the UAE by partnering with the country’s leading driving school to include a lesson on how to navigate a McDonald’s drive thru.

Campaign Summary

This case is about how McDonald's created a first-of-its-kind experience for the UAE's Gen Z - an audience McDonald's was not as connected to as it was to families - to teach them an important skill that driving schools don't include in their curriculum: how to drive in a McDonald's Drive Thru.

And did so, by integrating its drive thru learning experience into a conventional driving school learning experience.

In partnership with UAE's leading driving school, Emirates Driving Institute, we built realistic-looking McDonald's Drive Thrus inside the driving practice circuits across the country and in collaboration with driving...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands