LOGI Energy: The right to power

LOGI Energy, an NGO, called on the Lebanese government to introduce reforms and greater transparency regarding electricity restoration plans with a harrowing film showing how unstable power supplies are costing lives in hospitals.

Campaign Summary

Lebanon's healthcare sector has suffered with 47 years of electricity cuts, culminating in a breaking point in 2022's healthcare crisis.

With its crippling energy crisis escalating in 2022, hospitals and essential health services were put under immense pressure, debilitated by lack of electricity.

With 22 hours of power cuts every day, patients, including children, were dying and suffering in Lebanese hospitals whose life-support machines and emergency treatment systems cannot rely on intermittent and sporadic power.

LOGI Energy wanted to challenge the Government to bring in reforms and transparency regarding electricity restoration plans.

We did so by getting people...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands