Campaign Summary
Among OECD countries, SouthKorea is ranked Top2 on recycling rate (59%). However, 55% of Koreans replied that they just throw away un-used medicines in the trash or flush them down the drain. 36% said they just leave it somewhere in the house. Then it can lead to drug abuse in the household or pollute the soil or drinking water.
We found an easy and effective way to raise awareness and educate the public on the consequences when medicines are disposed unproperly. We found the answer in the 'medicine envelope.' In South Korean pharmacies, they prescribe the medicines in...