Campaign Summary
Burger King®, a brand that everybody knows. The brand of flame-grilled-beef, the brand of the whopper and more recently also the pioneer brand for plant-based fast food. Yet, Burger King® seems to always remain in second place behind the market leader with the golden arches that has much more budget to push their brand.
So, Burger King continuously does what a challenger brand does: making the most out of everything. Considering that, the Burger King® personality comes in handy. It is in our DNA to be bold, loud, and witty. We don't take ourselves too seriously and make...