Frito-Lay North America: SunChips – Building a Pre-eminent Green Brand

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Campaign Details

Advertiser: Frito-Lay
Agency: Juniper Park
Brand: SunChips
Campaign duration: April 2008 - June 2009
Campaign objective: Brand relaunch, reposition
Campaign objective: Increase sales, volume
Country: Canada
Media budget (USD): $10-20 million
Media used: Internet microsites, Magazines (consumers), Newspapers (national), Out of home (all forms), Television (broadcast)

Executive Summary