- 2018 looks set to be the year in which 5G and augmented reality (AR) drive massive change in our interactions with the internet, with the potential to reach the mass market and deliver real consumer benefits.
- Marketers can expect to see millennials create more novel career paths, as the rising culture of self-promotion and the expectation of personal service creates a slew of possibilities.
- As a market, women represent an opportunity bigger than China and India put together, controlling $20 trillion in consumer spending; a new wave of female-led start-ups is creating tech health products with a female-centric,...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.