The zero moment of memory: An innovative multi-layered hybrid research approach

Olga Churkina-Voigt and Nick Drew
Yahoo Canada and Fresh Intelligence Research


Memory makes us who we are as people. All the things you know how to do, all the people you've met, all the influences and experiences that have shaped you into the person you are, are a function of memory.

But we are very different in our actions and attitudes from people born even a generation ago. Some of this is a reflection of the technology of the day and what it enables us to do. When a friend gives you their phone number, your actions today are different from what they were 15 years ago; and you only have to attend a concert and see the number of people holding their iPhones aloft to record the moment to understand how technology is changing the way we do things, experience things and even remember things.