StarHub: MySmartEye - Opening the eyes of the blind
Agency: DDB Group SingaporeAdvertiser: StarHubBrand: MySmartEyeCountry: Singapore
Objectives
Turning a mobile network into a network for social good
StarHub Mobile is one of the largest mobile networks in Singapore, with over 2.2 million subscribers in a country with a population of 5 million people. As a brand that is renowned for its Corporate Social Responsibility (CSR) initiatives, StarHub Mobile was first approached by the Singapore Association of the Visually Handicapped (SAVH) to offer a subsidised low-price mobile plan to the visually handicapped.
Not only...