Mattessons: MMM3000 - Proving that social can pay its way in the real world

Agency: Saatchi & Saatchi London
Advertiser: Kerry Mattessons/Foods
Brand: Fridge Raiders
Country: United Kingdom

Objectives

Background

Mattessons - famous for its tasty and convenient cooked meat products like ham and smoked pork sausage - has been a household name in the UK since the 1940s. Whilst successful in the past, by 2012 sales were in decline.1 Mattessons was looking to reverse this decline by expanding its footprint into new product categories and eating occasions; specifically Fridge Raiders, a bitesized snack made from 100% flavoured chicken breast, was seen as a way into the hugely profitable snacking market.

This was not going to be an easy task for Fridge Raiders. The meat snacking category was next to non-existent within the UK, accounting for less than 2% of value within 'Salty Snacks'.2