Adstats: UK adspend forecast

Total UK adspend is predicted to rise by 5.5% in 2014 and by 6.5% in 2015, according to the latest data from the Advertising Association/Warc expenditure report. This means total adspend should exceed £20bn for the first time next year. Adspend totalled £17.9bn in 2013, following year-on-year growth of 3.9%. Within this, internet saw growth of 15.6%, supported by a significant increase for mobile (up 95% from 2012 to £1.0bn). By 2015, mobile is predicted to take a 33% share of total internet adspend. The data also shows the shift in the allocation of ad budgets, as a result of the digital revolution. in 1985, print accounted for 57% of total spend but is expected to take just 15% of spend next year.

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