Movies Unlimited : Shopping cart abandonment campaign
Movies Unlimited and Listrak
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
An online movie retailer uses automated email series to recoup lost revenue. This case study demonstrates how programmatic techniques can be used to optimise return on email campaigns, as well as online display.
Key takeaways
- Publishers and retailers use...