Point of View: Coming full circle

Molly Flatt
1000heads

Last week, I took seven days' holiday, in a remote cottage on the Suffolk coast. There was no phone signal. I switched off the WiFi. I cooked some locally caught fish. Then I sat in front of the log burner and read The Circle, Dave Eggers' controversial Google satire.

Eggers is a star of contemporary American fiction and, like his equally talented peer Jonathan Franzen, a deep sceptic of 'technoconsumerism'. His novel is a bit clunky, but it makes brilliant, albeit painfully resonant, reading for anyone who works in social media. As his heroine, Mae Holland, becomes indoctrinated by her new employer, a slick, data-hungry internet corporation called The Circle, she reduces her identity to a thousand tick-box surveys and comes to believe that sharing every moment of her life is not just a liberating choice, but a moral imperative.