Indian Red Cross Society: Blood Search Made Easy
Srikeit Tadepalli
Campaign details
Brand owner: Indian Red Cross SocietyAgency: Ogilvy & MatherBrand: Blood SearchCountry: India
Executive summary
We take so much in life for granted – the air we breathe, the warmth of the sun, the blood coursing through our veins. We rarely notice them until one day they suddenly, horrifyingly become lacking – either for us or our loved ones.
The search for blood donors in an emergency is often urgent and desperately frustrating. When time is just as lacking as the blood...