Diageo: Redesign of the Diageo Brand Store at 7HQ London
Agency: Sedley Place
Brand: The Diageo Brand Store at 7HQ London
Category: Interiors - Retail
Sedley Place's redesign of Diageo's Brand Store has been well received and has won plaudits at its launch from amongst others Andy Fennell, then Diageo's Chief Marketing Officer:
"How our brands show up in store is critical to our brand's growth and success. Our new brand store at 7HQ is a great example of this - we now have a showcase of our brands and a multi-experiential space for all of us, and our visitors, to enjoy... something we can be truly proud of."
The Brand Store, which is a complete refurbishment and refocusing of Diagco's old staff shop, is now much more than just a place for Diageo's 7HQ employees and visitors to purchase many of Diageo's 50+ brands. It's a benchmark in retail display, an informative and inspirational environment, a venue for tastings and events, and a fitting environment for Diageo's Brand Managers to launch new brands and brand extensions.