Bio Green: One giant leap for Edna
Agency: Carter Wong Design
Client: Bio Green Dairy
Brand: Bio Green
Category: Brand Identity - under £100,000
All over this green and pleasant land you will find small, unsung companies making excellent, high-quality products. For many of these passionate manufacturers, each with a unique character and personality, commercial success is an elusive goal simply for the want of effective brand expression.
Bio Green was such a brand.
This quirky producer of yogurt based products was languishing in corner shops, struggling for shelf space. Yet within 6 months of relaunch under a redesigned brand and new packaging, its flagship lassi range had:
- listed in four major multiples
- achieved 335% sales value growth
- reached 266% sales volume growth
- exceeded by 137% the sales value target
- delivered return on design investment
- far outstripped market benchmarks for smoothies, Indian food and yogurt drinks