Trends Snapshot: The rise of mobile messaging apps
This Trend Snapshot includes:
Trend overview: what it is and why it's important
Brands ahead of the curve: examples from Starbucks, Uniqlo and McDonald's, among others
What it means for brands: expert practitioner insight
What can we expect: where this trend might lead
Next steps: how to get involved
Further reading: where to find more on this subject
Trend overview
Mobile messaging apps have rapidly become a vibrant part of the digital ecosystem, with user numbers expectedto hit two billion worldwide by the...