Charlie Bigham's: Posh ready meals
The Leaflet Company
The team
Victoria Russell, George Blyth, Charly Kemp, Sophie Williams,
Other contributor:
Big Fish Design – Creative.
How did the campaign make a difference?
This campaign allowed Charlie Bigham's to understand its key metrics for a relatively low investment, enabling rollout to households within the catchment areas of 250 Waitrose stores.
What details of the strategy make this a winning entry?
Charlie Bigham's was founded in 1996 with the aim of creating really delicious, top quality dishes made with the love and attention you get from cooking yourself. Unlike some competitors with...