How to avoid the most interesting trends of 2010

Robert Passikoff

There is little doubt that marketers tend to be trend conscious. It's even fair to say they tend to be trend driven. But the question remains, what role should trends play in the creation of a brand or marketing strategy? How do they support, or interfere with branding efforts?

Let's examine a few trends recently predicted:

  • more companies will be moving with the culture

  • consumer identities will be tied more closely to technology

  • luxury and what it stands for will remain in flux

  • winning brands will innovate and differentiate

  • age cohorts (prime timers, baby boomers, generation X and generation Y/millennials) will play different roles in redefining traditional concepts about work

  • with the internet, more people will never leave their homes.