Communispace's Eight tips for Managing Social networks

Geoffrey Precourt
Warc

There already are legends of the web that serve as cautionary tales for marketers who have underestimated the strength and vitality of consumer response to marketing missteps.

A classic of the kind is the 2008 television spot for Motrin, the painkiller drug, which targeted discomfort as one of the side effects of "wearing your baby":