ARF Annual Conference Day Two:

Putting a human face on consumer-centric marketing

Geoffrey Precourt
WARC Online


Geoffrey Precourt, WARC Online's US editor, reports from the Advertising Research Foundation's annual Re:think convention in New York City. Other papers from the event include:

Full coverage is also available on WARC's Re:think 2009 blog at www.warc.com/ARF09 .
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