MMA Smarties South Africa Awards

Honoring innovation, creativity and success in mobile marketing.

Best in show
Gold
Silver
Bronze

Voucher relief

Best in Show 2021

Voucher relief

Brands
Solidarity Fund / Mthunzi Network / SACC / NHTL

Agency
Yonder Media

Country
South Africa

During the coronavirus pandemic, YONDER developed a low-barrier-to-entry method for distributing aid to South African beneficiaries, resulting in high take-up rates and repurposable technology.

Gold winners

Facebook Flavoured Tinkies

Agency
Hellosquare

Country
South Africa

Defender campaign

Brand
1st for Women Insurance

Agency
In-house

Country
South Africa

Personalised offers

Agency
In-house

Country
South Africa

Dala your colour

Agency
Mark1 Cape Town / Duke Advertising Cape Town / Dialogue Cape Town

Country
South Africa

Convince the colonel – m-commerce launch

Agency
Yonder Media Guateng / Run Jump Fly Pretoria / Ogilvy Cape Town

Country
South Africa

Vernac test

Agency
Yonder Media Guateng

Country
South Africa

Virtual buckets – gold hunt

Agency
Yonder Media Guateng / Bonfire Media Johannesburg

Country
South Africa

Meet Naledi – a WhatsApp learning bot for African entrepreneurs

Agency
Digify Africa Johannesburg

Country
South Africa

Nando's: Voice of the people

Agency
VMLY&R South Africa Johannesburg

Country
South Africa

Kids – wishing the world well

Brand
PEP Stores

Agency
Ogilvy South Africa / Mindshare South Africa

Country
South Africa

Crowdfunding our way to the Olympics

Brand
SA Hockey

Agency
PR Machine Gauteng

Country
South Africa

South Africa crowdfunds medal bonuses for our Olympians

Agency
PR Machine Gauteng

Country
South Africa

Silver winners

#WhereIsMyAd campaign

Brand
Vicinity Media

Agency
In-house

Country
South Africa

Connecting with consumers through captivating mobile video execution with AdColony

Agency
IntiMedia Sandton / AdColony South Africa

Country
South Africa

#TheHumanRace

Brand
United Nations Office for the Coordination of Humanitarian Affairs

Agency
Rooftop Africa

Country
South Africa

#YouBelongToCelebrate

Agency
Mark1 Cape Town

Country
South Africa

5 seconds of funny

Agency
Mark1 Cape Town / Duke Advertising Cape Town / Dialogue Cape Town

Country
South Africa

A fresh start

Brand
Albany Bakeries

Agency
In-house

Country
South Africa

Be the light

Agency
Wunderman Thompson Sandton

Country
South Africa

Born this way

Agency
PHD Media Cape Town

Country
South Africa

Spin2Win

Brand
Checkers Xtra Savings

Agency
In-house

Country
South Africa

Play more, learn more

Agency
Oliver Johannesburg

Country
South Africa

S21 ultra mobile video execution with AdColony

Agency
Zenith Media Sandton

Country
South Africa

Move more at home

Agency
Oliver Johannesburg

Country
South Africa

Automated WhatsApp assistant

Brand
SmartStart

Agency
In-house

Country
South Africa

Bronze winners

Are you bold enough?

Brand
Galito's Flame Grilled Chicken

Agency
In-house

Country
South Africa

Comedy club season 2

Agency
Oliver Johannesburg

Country
South Africa

Internal brand communication platform

Agency
In-house

Country
South Africa

Luca’s meaningful mobile video execution with AdColony

Agency
Zenith Media Sandton / AdColony South Africa

Country
South Africa

Fruit forecast

Agency
In-house

Country
South Africa

The Last of Us Part II

Brand
PlayStation

Agency
Wunderman Thompson Sandton

Country
South Africa

Supersonic (MTN Fibre-To-The-Home)

Brand
Praekelt Consulting

Agency
In-house

Country
South Africa