MMA Smarties South Africa Awards
Honoring innovation, creativity and success in mobile marketing.

Best in Show 2021
Voucher relief
Brands
Solidarity Fund / Mthunzi Network / SACC / NHTL
Solidarity Fund / Mthunzi Network / SACC / NHTL
Agency
Yonder Media
Yonder Media
Country
South Africa
South Africa
During the coronavirus pandemic, YONDER developed a low-barrier-to-entry method for distributing aid to South African beneficiaries, resulting in high take-up rates and repurposable technology.
Gold winners
Facebook Flavoured Tinkies
Brand
Tinkies
Tinkies
Agency
Hellosquare
Hellosquare
Country
South Africa
South Africa
Defender campaign
Brand
1st for Women Insurance
1st for Women Insurance
Agency
In-house
In-house
Country
South Africa
South Africa
Personalised offers
Brand
Checkers
Checkers
Agency
In-house
In-house
Country
South Africa
South Africa
Dala your colour
Brand
Jive
Jive
Agency
Mark1 Cape Town / Duke Advertising Cape Town / Dialogue Cape Town
Mark1 Cape Town / Duke Advertising Cape Town / Dialogue Cape Town
Country
South Africa
South Africa
Convince the colonel – m-commerce launch
Brand
KFC
KFC
Agency
Yonder Media Guateng / Run Jump Fly Pretoria / Ogilvy Cape Town
Yonder Media Guateng / Run Jump Fly Pretoria / Ogilvy Cape Town
Country
South Africa
South Africa
Vernac test
Brand
KFC
KFC
Agency
Yonder Media Guateng
Yonder Media Guateng
Country
South Africa
South Africa
Virtual buckets – gold hunt
Brand
KFC
KFC
Agency
Yonder Media Guateng / Bonfire Media Johannesburg
Yonder Media Guateng / Bonfire Media Johannesburg
Country
South Africa
South Africa
Meet Naledi – a WhatsApp learning bot for African entrepreneurs
Brand
Facebook
Agency
Digify Africa Johannesburg
Digify Africa Johannesburg
Country
South Africa
South Africa
Nando's: Voice of the people
Brand
Nando's
Nando's
Agency
VMLY&R South Africa Johannesburg
VMLY&R South Africa Johannesburg
Country
South Africa
South Africa
Kids – wishing the world well
Brand
PEP Stores
PEP Stores
Agency
Ogilvy South Africa / Mindshare South Africa
Ogilvy South Africa / Mindshare South Africa
Country
South Africa
South Africa
Crowdfunding our way to the Olympics
Brand
SA Hockey
SA Hockey
Agency
PR Machine Gauteng
PR Machine Gauteng
Country
South Africa
South Africa
South Africa crowdfunds medal bonuses for our Olympians
Brand
MatchKit
MatchKit
Agency
PR Machine Gauteng
PR Machine Gauteng
Country
South Africa
South Africa
Silver winners
#WhereIsMyAd campaign
Brand
Vicinity Media
Vicinity Media
Agency
In-house
In-house
Country
South Africa
South Africa
Connecting with consumers through captivating mobile video execution with AdColony
Brand
Converse
Converse
Agency
IntiMedia Sandton / AdColony South Africa
IntiMedia Sandton / AdColony South Africa
Country
South Africa
South Africa
#TheHumanRace
Brand
United Nations Office for the Coordination of Humanitarian Affairs
United Nations Office for the Coordination of Humanitarian Affairs
Agency
Rooftop Africa
Rooftop Africa
Country
South Africa
South Africa
#YouBelongToCelebrate
Brand
AB InBev
AB InBev
Agency
Mark1 Cape Town
Mark1 Cape Town
Country
South Africa
South Africa
5 seconds of funny
Brand
JIVE
JIVE
Agency
Mark1 Cape Town / Duke Advertising Cape Town / Dialogue Cape Town
Mark1 Cape Town / Duke Advertising Cape Town / Dialogue Cape Town
Country
South Africa
South Africa
A fresh start
Brand
Albany Bakeries
Albany Bakeries
Agency
In-house
In-house
Country
South Africa
South Africa
Be the light
Brand
Vodacom
Vodacom
Agency
Wunderman Thompson Sandton
Wunderman Thompson Sandton
Country
South Africa
South Africa
Born this way
Brand
Lux
Lux
Agency
PHD Media Cape Town
PHD Media Cape Town
Country
South Africa
South Africa
Spin2Win
Brand
Checkers Xtra Savings
Checkers Xtra Savings
Agency
In-house
In-house
Country
South Africa
South Africa
Play more, learn more
Brand
OMO
OMO
Agency
Oliver Johannesburg
Oliver Johannesburg
Country
South Africa
South Africa
S21 ultra mobile video execution with AdColony
Brand
Samsung
Samsung
Agency
Zenith Media Sandton
Zenith Media Sandton
Country
South Africa
South Africa
Move more at home
Brand
Shield
Shield
Agency
Oliver Johannesburg
Oliver Johannesburg
Country
South Africa
South Africa
Automated WhatsApp assistant
Brand
SmartStart
SmartStart
Agency
In-house
In-house
Country
South Africa
South Africa
Bronze winners
Are you bold enough?
Brand
Galito's Flame Grilled Chicken
Galito's Flame Grilled Chicken
Agency
In-house
In-house
Country
South Africa
South Africa
Comedy club season 2
Brand
Aromat
Aromat
Agency
Oliver Johannesburg
Oliver Johannesburg
Country
South Africa
South Africa
Internal brand communication platform
Brand
Bio-Oil
Bio-Oil
Agency
In-house
In-house
Country
South Africa
South Africa
Luca’s meaningful mobile video execution with AdColony
Brand
Disney
Disney
Agency
Zenith Media Sandton / AdColony South Africa
Zenith Media Sandton / AdColony South Africa
Country
South Africa
South Africa
Fruit forecast
Brand
KOO
KOO
Agency
In-house
In-house
Country
South Africa
South Africa
The Last of Us Part II
Brand
PlayStation
PlayStation
Agency
Wunderman Thompson Sandton
Wunderman Thompson Sandton
Country
South Africa
South Africa
Supersonic (MTN Fibre-To-The-Home)
Brand
Praekelt Consulting
Praekelt Consulting
Agency
In-house
In-house
Country
South Africa
South Africa